online marketing

ADS has helped customers attract the right visitors and close Internet orders and leads through a concept called Drive-Buy Marketing - a custom program built to meet your needs.

• Drive a targeted set of prospects to your web site. By using a set of keywords that will bring in qualified prospects, the visitors are pre-screened.  
• Establish the right user web site experience that gets the users to buy or perform whatever action your business desires.  
• Construct Build the Ability to measure the effectiveness of all search activity to determine what is working. ADS offers a full set of tools that keep track of which words are producing the most effective results in terms of driving real results against your business objective (e.g. sales, leads etc) and not just the number of visitors to your site.  

Establish a flexible program where the message can be changed on the fly or the target set of customers can be changed

Keep your efforts affordable by only spending on actions that produce results. Since ADS develops programs that can track effectiveness, all of your marketing dollars are spent on areas that actually drive your business forward.

ADS will create a custom Internet PR program designed to provide daily, weekly and monthly news and information to key customers and /or consumers, as well as promote sales and sign-up offers.  Vehicles include:

• E-Newsletters
• Establish presence in appropriate social media (Facebook, Twitter, LinkedIn)
• Place product information and articles of interest in applicable areas like trade blogs
• Internet promotions and coupons

• Press release development and distribution to strategic markets including trade, consumer, sales force, key customers, etc.
• Proactive Story development and pitching to targeted industry trade and/or consumer media outlets
• Specially designed "News" page to highlight relevant news and thrid party endorsements about the company, product, service, etc., enhancing credibility in the eyes of the visitor