ADS offers complete solutions by helping our customers find prospects, close more business, and improve business processes.
Web Site Design and CreationWorld class design promoting the company brand
- Branding - conveying image of Company
- Web content management
Ability to Reach New Prospects
Establish a web site that is friendly to search engines to draw qualified traffic
- Content architecture to improve SEO & usability
- Web site redesign (look and feel) to improve appeal, usability and visitor retention.
- Develop mini sites to target specific product search engine positioning
(Example: silicaanalyzer.com) - On-line marketing program of organic and paid search placement of the firm’s site in search engines and potentially related vertical sites.
Sales rep Communication Improvements
Many sales representatives need product information, but do not have the time or interest to wade through all the content. ADS provides a more interactive approach.
- Password protected extranet
- Discussion forums / blogs to solicit feedback
- Quote builder to provide quick custom solution
- Document repository to provide up-to-date collaterals and info documents
- Supplies order system
- Searchable case study index
- Decision tree based troubleshooting
- Provide leads with information on what prospects were searching on website
Process Improvements – focus on customer service improvements
Provide new interactive way for customers to obtain the information they are seeking
- Forums / blogs / discussion boards
- Request a quote to generate leads
- Spare parts ordering system
- Training videos - setup, troubleshooting
- Customer surveys to improve customer support
- Product registration to improve customer loyalty
- Product and instrument information
- Discounts on consumables
- Automatic reminders
Feedback on results – focus on what is working and discard the others
ADS uses package and proprietary analytic capabilities.
- KPI Dashboard to monitor Web site activity
Examples: - Customer surveys
- Registrations
- New visitors
- Implement web site user activity tracking and reporting back to the sales team to generate leads