Online Marketing

ADS “Full Circle” On-line Marketing Produces Measureable Results

Many on-line marketing programs bring users to your web site but do not produce impactful results. ADS has a different approach: bring qualified users to your site, provide a compelling buying experience, and monitor what is working and keep doing what works. Keeping track of what has worked in the past achieving your specific company goals is what makes the ADS programs so effective. We even provide insightful information about the prospects to your sales teams as well as effective lead tracking tools to ensure that the prospects do not get lost.

If the goal is incremental revenue, the ADS solution keeps track of what produced the best results. Whether it was the specific keywords, methods (e.g. landing pages) or affiliate links that were used to bring the users to the site in the first place, ADS tracks the success based on the actual revenue that was achieved. To complete the circle, ADS repeats the methods that produce results and discards the ones that don’t.

Attract

• Keywords
• Internet and traditional PR
• Social media
• Affiliate links

Buy

• Optimize site experience
• Effective site navigation
• Landing pages that carry relevant message
• Create sense of trust – testimonials, papers)
• Establish unique and targeted value propositions
• Route leads to appropriate rep with prospect areas of interest (taken from site usage)
• Manage Prospects
• Route leads to CRM or salesforce.com
• Use ADS lead management tools to manage success

Continuously Measure

• Define goals
• Track success or failure against goals along with how the prospective customer came to site in first place
• Easy to use analytics to ensure successful techniques are repeated

Repeat Success

• Emphasize and repeat techniques that resulted in success
• Repeat entire process to ensure similar success continues